Digital Innovation

The Calling Greeting Card by O2

As telecommunication and the sending of congratulations to friends became less personal over time, O2 decided to reinvent one of the oldest communication tools, shape it up-to-date and create the first calling greeting card. A new hard- and software solution was developed and each card equipped with basic elements of a mobile device, such as a speaker and a GSM unit. When the recipient opens it, it automatically calls the sender so they can speak to each other directly. The inventive idea sparked, turned into a patent pending product and generated a buzz throughout international media.

Red Dot

Credits

Client:

Telefónica Germany GmbH & Co. OHG, Munich
Marketing Communications:

Monika Zeier, Ansgar Hänsel, Karsten Lübke, Benjamin Grüner
Design/Development:

Interone BBDO
Creative Direction:

Shin Oh, Jacques Pense, Jan Köpke, Roy Cohen
Account Management:

Andreas Nieder, Daniela Madderken, Marco Russo, Fabian Koelle
Development:

Thomas Fink, Bjoern Ahlers, Felix Hilck, Veronika Ziegler, Nikolai Bockholt