University: SCAD Savannah College of Art and Design, Atlanta, Georgia, USA
Print Campaign
The Easier Way
The fact that preventative health care does not necessarily have to be complicated is demonstrated in a print campaign called “The easy way” by Merkur Versicherung AG. At the centre of the motifs, photographed in an idyllic landscape or in front of a plain concrete wall, is a performer of Cirque du Soleil. He dominates the image with spectac-ular exercises and attracts the attention of the observer. The text, which is arranged around him, stands in clear contrast to his contortions and gets right to the point: it can be much easier – with the right insurance.
Credits
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Client:Merkur Versicherung AG, Graz, Austria
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Design:Arts & Crafts, Vienna, Austria
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Creative Direction:Gerd Haselsteiner, Thomas Krutt
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Photography:Arthur Cadre, Cadre Body Arts, Montreal, Canada
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Graphic Design:Johanna Edelmann