SERVICEPLAN GERMANY
Direct Marketing
The Last Day Pass
Due to global warming, the Vorab Glacier in the Swiss ski resort of Laax will have melted within the next 35 years. The Last Day Pass gives boarders the power to push that day further into the future. Each pass sold postpones the last day by ten minutes, because the proceeds are used to compensate for a guaranteed amount of 1,000kg of CO2. In addition, trees are planted around the glacier to bind CO2 from the atmosphere over the long term. The Last Day Pass was promoted via large out-of-home and social media ads. Within one week, the campaign compensated 291,000kg of CO2.
Credits
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Client:Mountain Vision AG, Laax, Switzerland
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Design:Serviceplan Germany, Munich, Germany
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Project Team:Serviceplan Group: Alex Schill (Global Chief Creative Officer) Matthias Harbeck (Chief Creative Officer Germany) Serviceplan Germany: Tobias Mayer (Executive Creative Director) Friederike Fröhlich (Creative Director)
Markus Maczey (Creative Managing Partner) Michael Lux (Senior Art Director) Stephan Westerwelle (Senior Art Director) Laura Bergler (Junior Copywriter) Julia Nicolaisen (Account Manager)
NEUESUPER: Steffen Rodewoldt (Executive Producer) PLAN.NET Germany: Alexander Kneifel (UX/UI Designer) Nadège Jaussi (Senior Account Manager)
