The Limitless Brochure uses a single sheet containing a QR code that uses augmented reality and 3D technology to offer innovative possibilities, without apps or registrations in order to reduce paper consumption and paper waste in the advertising sector.
Credits
Client:
Kia Italia, Milan, Italy
Design:
Innocean Italy S.r.l., Milan, Italy
Project Team:
Innocean Italy S.r.l.:
Alan Dindo (Creative Direction)
Eugenio De Riso (Senior Art Director)
Cristiano Matrone (Senior Copywriter)
Gianmarco Salina (Account Director)
Fabiana Rossi (Senior Content Manager)
Federica Pirola (Digital Account Manager)
Carmen Di Lingua (Junior Art Director)