The Paper Skin

Fedrigoni’s “Constellation Jade” is a packaging paper with extraordinary material properties, surviving heavy abrasion, withstanding extreme temperatures and resisting aggressive liquids. To exhibit these characteristics, a sample book was designed in the guise of an upmarket Leica X2 packaging. Furthermore, a limited edition was created by committing a true design sacrilege: Leica’s iconic black leather camera body covering was officially replaced with the shimmering mother-of-pearl “Constellation Jade” becoming an integral part of the product. In doing so, the paper that usually serves as the second skin in the form of packaging becomes the first skin and part of the product. A subtle design idea thus turned a luxury brand into an ambassador for a low-interest product. The camera comes in an exclusive box made entirely of paper which looks like a paper sample book with only the camera lens being visible at first, wrapped in 15 layers of high-quality design paper in premium tones of silver, grey and brown. Unpacking the camera thus turns into an extraordinary brand experience.