Trade Show

The Social Kitchen 2012

This event at the Urbis Design Day aimed at communicating Fisher & Paykel’s design philosophy to a design-minded audience. The key idea was to re-evaluate the kitchen, no longer conceiving it as just a room where food is prepared, but rather as a social hub in everyday life. A custom-designed, 65-metre-long kitchen in the cloud gave visitors an experience of moving along a journey of food. They could interact with Fisher & Paykel designers who wore T-shirts with questions about the experience to prompt conversations about the life lived around the product they designed.

Red Dot

Credits

Client:

Fisher & Paykel Appliances, Auckland
Design:

Alt Group, Auckland
creative direction:

Dean Poole, Mark Elmore
graphic design:

Dean Poole, Zoe Ikin, Janson Chau, Kate Cullinane, Ben Corban, Aaron Edwards, Fisher & Paykel Design Team
text:

Kate Cullinane, Janson Chau, Dean Poole
photography:

Toaki Okano, Garth Badger