Client: Verkehrsverbund Bremen/Niedersachsen GmbH (VBN), Bremen
The Way Ahead – Otto Group Annual Report 2013/2014
Statement by the Jury
With its annual report “The Way Ahead”, Otto Group manages to approach the rather serious topic in a light and playful manner. The consistent use of handwriting and graphic elements, which purposefully look as if scribbled hastily onto paper, contribute not only in making the content easily accessible, but also in conveying the message that the company group always has the customer in mind in a trustworthy manner.
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Client:Otto GmbH & Co. KG, Hamburg
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Design:Strichpunkt Design, Stuttgart/Berlin
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Concept:Strichpunkt Design, Stuttgart/Berlin
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Concept:Rat für Ruhm und Ehre GmbH, Düsseldorf
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Illustration:André Gottschalk, Berlin