Laptop PC Packaging

ThinkPad Z13/Z16

Sustainability of materials and processing were the guiding principles behind the development of the ThinkPad Z13/Z16 packaging. All four types of packaging are plastic-free and made of bamboo and sugarcane fibres, reinforced with corrugated cardboard cushioning. Paper bags as well as kraft paper envelopes protect the product and hold manuals. This sustainable approach is very well conveyed visually and combined with a simple imprint of the brand name.

Statement by the Jury

The construction and choice of materials for this plastic-free packaging of the ThinkPad Z range impressively combines protection, aesthetics and sustainability.

Red Dot