Advertising Illustration

Tire People

At the centre of the “Tire People” campaign was the visualisation of the claim that good car tyres are absolutely essential both for driving safety and the driving characteristics of a car. Against the backdrop of the reality that many people nonetheless opt for cheaper brand tyres, the campaign visualises the high-tech quality of the car tyres manufactured by Goodyear. The solution consists of three differently designed “Tire People”, motifs that turn a Goodyear tyre into people. Highly expressive in appearance, the characters personify the outstanding characteristics of the tyres under extreme conditions such as rain or snow.

Red Dot