Recruiting Game

transmission.vin at Web Summit 2017

This transmedia recruiting game by Daimler AG premiered at Web Summit 2017 and combines a gripping yet satirical car-hacking conspiracy plot with a 360-degree transmedia experience. It features actors as whimsical “agents”, onboarding conference visitors through a punchcard puzzle, a mysterious hack-er portal that is only accessible from dedicated booth terminals, as well as a mobile app featuring made-easy live programming of real cars and virus-infested microcomputer-turned-give-away for players – all framed by a hilar-ious rivalry between two hacker groups and the player’s decision between them.

Red Dot

Credits

Client:

Daimler AG, Stuttgart, Germany
Design:

gerenwa GmbH Stutensee, Germany Swinburne University of Technology Centre for Design Innovation Melbourne Australia 2pt, Melbourne, Australia
Executive Production:

Steffen P. Walz gerenwa GmbH Swinburne University of Technology
Product Management:

Pascal Spicker Daimler AG
Project Management:

Bertram Duerr Swinburne University of Technology
Digital Development:

Alexander Perrin Joshua Tatangelo 2pt
Account Management:

Timo Bularczyk Daimler AG
Back-End Development:

Seona Bellamy Swinburne University of Technology
Storytelling:

Dom Willmott Swinburne University of Technology