Treegether – Chocolate You Are a Part of

Treegether is a chocolate brand based in Switzerland that invites customers to sponsor a cocoa tree and get to know the cocoa farmers personally. As part of the branding and design of the logotype, four graphic patterns inspired by the world of cocoa were developed, one for each of the four cocoa producers. Their names, countries of origin and production areas are part of the design, thus bringing recognition to the farmers, and information to consumers at the same time. The design has been adapted to the two flavours: Milk and Dark. The same two hues are used for both varieties, derived from a careful selection of colours to ensure legibility in both cases.