Client: Kia Corporation, Seoul, South Korea
Computer Animation
TUGG Burgers
When the Swedish burger chain TUGG revamped its brand, the goal was to reflect global cultures and break with industry norms. The visual world that was created moves away from the traditional burger aesthetic, opting instead for the use of vibrant graphics to introduce the TUGG family. This new identity celebrates the universality of the humble burger through a multifaceted design.
Credits
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Client:TUGG Burgers, Stockholm, Sweden
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Design:Kurppa Hosk, Stockholm, Sweden
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