Visual Identity

TYPO Labs 2018: How Far Can We Go

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Typo Labs was an annual summit for font engineers, developers, designers and academics to exchange best practices and explore where advancements in type intersect with the future of digital communications. Its current visual identity follows four goals: be universally applicable for all communication channels, be the visual link to the conference topic of “how far can we go”, incorporate variable font technology into the identity and arouse curiosity among the target group. The black and white word mark is set in a custom font and adjusts automatically based on where and how it appears. The letters used adjust to the thickest and thinnest legible extremes within the confines of the available space, demonstrating variable fonts.

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