Corporate Identity Relaunch

UN Tourism – The thrill of a world to be discovered

The rebranding of UN Tourism (formerly UNWTO) makes use of concise messages and a striking visual appearance with a walking figure (tourist) in the logo. The new brand identity increases visibility and changes expectations of how a UN agency can present itself.

Red Dot

Credits

Client:

UN Tourism, World Tourism Organization, Madrid, Spain
Design:

Interbrand, Madrid, Spain
Project Team:

Interbrand: Borja Borrero (Executive Director) David Cano (Creative Director) Héctor Saracho (Executive Director/Head of Strategy) Pedro Zarzalejos (Director Strategy) Damiano Vitali (Associate Director Design) Coro Iglesias (Director Design Resources & Implementation) Aitor Zaro (Senior Designer) Pablo Delibes (Consultant) Lucía Landa (Consultant) Alicia Vida (Analyst) Sergio López (Designer) Arman McLean (Design Intern)