Beverage Packaging

Union Premium

An expressive overall concept was created for the four beers of the new Union Premium line. The bottles have no label. Instead, the company’s logo is embossed directly onto both sides of the bottles. An elegant, coloured sleeve around the bottle necks identify the different varieties and provide information about the contents. “The bottles fit harmoniously into the brewer’s product range yet nevertheless convey autonomy,” noted the jury. “The embossed solution clearly reveals the premium character.” Beyond its aesthetic added value, this concept also supports the company’s sustainability standards by saving around seven tonnes of paper each year.

Red Dot