Book

UPM Raflatac Swatchbook

With its Swiss Brochure binding, the UPM Raflatac Swatchbook presents a wide variety of label materials in tactile form. The layered pages form a landscape that recalls the country of the company headquarters – Finland. Perforations depicting the country’s numerous lakes as viewed from above have been added to the landscape illustrations. Embossing adds a tactile charm. This is also a clever way of displaying the different effects of printing inks and finishes on the various materials.

Statement by the Jury

The printing technique used for the production of the UPM Raflatac Swatchbook is remarkable. With its tactile presentation, decision-making becomes an inspiring experience.

Red Dot

Credits

Manufacturer:

UPM Raflatac, Tampere, Finland
In-house design:

Stefano Pistoni, Lisbeth Saarinen, Carles Anadon
Design:

Estudio Maba (Miguel Ángel del Baño, Beatriz Suarez, Tatiana Proca, Marco Arroyo), Murcia, Spain

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