The visual identity of the Schauinsland-Reisen travel company was developed as part of a relaunch. The new logo shows the sun as an essential feature of holidays. At the same time, the ambiguous brand mark visualises the claim “Urlaub in besten Händen” (Holidays in Best Hands), as the sun is formed by two inviting hands. The entire corporate design sets a holiday mood by using colours such as ocean-blue and sun-yellow. The images feature sunny motifs of different holiday destinations. Recurring design elements such as an abstract sunblind, ensure high recognition value.