The annual report of the convenience and food services supplier Valora has been published in a cross media format. In addition to the online report, which can also be accessed on mobile devices, there is a printed version of the annual report, a fact and figures brochure, the Valora magazine and a corporate image book. The digital reporting, in particular, ensures comprehensive transparency: there are not only interactive tables and graphics for those interested in the financial details, but the video blog also provides an authentic insight into the company’s activities.