Red Dot Design Award
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Volkswagen Beetle & Fender – Made for Each Other

Volkswagen Beetle & Fender – Made for Each Other | Red Dot Design Award

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The brief was to create a campaign that celebrated the coming together of two iconic brands, the Volkswagen Beetle and the Fender sound system that is installed in the new Beetle. Both brands have a rich heritage, and the visualisation set out to unite them in an interesting way. The campaign makes the car the hero and places the famous lyrics from the popular song “Girls just wanna have fun” above it. The Beetle completes the lyrics, by taking the place of the word “fun”. Thanks to the bright colour scheme, the logos at the bottom of the advertisement are clearly visible.

Red Dot Design Award

  • Client:
    Volkswagen Middle East, Dubai
  • Design:
    Memac Ogilvy, Dubai
  • Executive Creative Direction:
    Ramzi Moutran
  • Group Head Senior Art Director/Typography:
    Gary Rolf
  • Associate Creative Direction:
    James Bisset
  • Regional Account Director:
    Atul Shenoy
  • Account Management:
    Mani Du Plessis
  • Account Executive:
    Joaquin Lajud