The Vorwerk 2018 annual report specifies its topical focus “teilen” (share) on its cover, which features a lenticular print creating a dynamic 3D effect. Fold-out elements on the inside allow the reader to interact with selected content. In addition to the business figures, interesting stories give an insight into the worldwide operating family enterprise. Numerous aspects of the printed report are linked to Vorwerk’s online world, encouraging the target group to go on a voyage of discovery and share the content. The playful elements in the online report achieve a new level of interactivity.
Vorwerk & Co. KG, Wuppertal, Germany
heureka GmbH, Essen, Germany
Jan Vetter, Druckhaus Ley + Wiegandt GmbH + Co KG, Wuppertal, Germany