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Wall of the Future

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Hyundai's artwall, "Wall of the Future," showcased innovations like Robotaxis and Urban Air Mobility drones. The 300 sqm installation in Milan allowed viewers to engage with the technologies through augmented reality and 3D models. Hyundai's showcase demonstrated a notable commitment to innovation.

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Credits
  • Client:
    Hyundai Motor Company Italy S.r.l., Milan, Italy
  • Design:
    INNOCEAN Italy, Milan, Italy
  • Project Team:
    INNOCEAN Italy: Dr. Alan Dindo (Creative Direction) Dr. Christian Leoni (Associate Creative Direction) Dr. Paola Pannella (Senior Copywriter) Dr. Paolo Marella (Senior Copywriter) Dr. Mattia De Pascalis (Art Director) Dr. Alessia Mognon (Account Director) Dr. Simone Rosini (Digital Manager) Dr. Roberta Palumbo (Account Manager) Dr. Marco Moiso (Lead Strategist)

    Dr. Marianna Tomaselli (Illustrator)
Wall of the Future
Wall of the Future
Wall of the Future
Wall of the Future

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