Commercial

What’s the best that can happen?

This TV commercial for Sonnet Insurance aims to break the typical “anything can happen, get insurance so you won’t get buried by debt” vibe. Instead, it presents a new way to look at things in life and poses the question of what is the best that can happen. The film portrays a world in which nothing bad ever happens, a world which the insurance wishes for people. But if something should happen, it promises help. This is visualised by a scene at a crossroads where all road users move around chaotically without causing an accident. The cheerful background music creates an air of carefreeness.

Red Dot