Trade Fair Stand

Wings of Sparkle

With its “Wings of Sparkle” trade fair appearance at the Baselworld 2013 fair, Swarovski showed itself to be a master of lighting and offered visitors an intense experience of light. Spread over 2,000 sqm and two levels, the stand’s LED-lit facade consisted of over 250,000 mirrored hexagons. In a prominent location surrounding the trade hall’s atrium, it invited visitors to take a voyage of discovery through the crystalline Swarovski cosmos. The products of different parts of the business areas were artistically arranged in showcases that emulated the natural growth of crystals.

Statement by the Jury

In tune with the brand values of luxury and precision, the cohesive concept of the stand is impressive for its sophisticated room design and spectacular aesthetics.

Red Dot