Packaging Design of Substitute Milkshake

Wonderlab

Inspired by the fashion industry the bottles by Wonderlab feature geometric patterns and contrasting combinations in primary colours. The bulbous shape is pleasant to hold, and the ribbed lid makes opening straightforward. With its unusual visual design, this meal replacement drink clearly stands out from other diet products. The colourful packaging furthermore appeals to consumers on an emotional level and suggests the joy of losing weight.

Statement by the Jury

With its colourful design, Wonderlab clearly sets itself apart in the market segment of diet products. The impressive packaging conveys joie de vivre and offers good consumer orientation with its colour coding.

Red Dot

Credits

Manufacturer:

Wonderlab, Shenzhen, China
Design:

East West Studio, Shanghai, China

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