Food Packaging

XIAO QI CHU FANG

Aimed at young people, this packaging design pursues a youthful Chinese aesthetics by incorporating MBE cartoon emojis in the series. Through the harmonious combination of dots and lines, it presents a vivid interpretation of enjoyable “living & cooking”, welcoming users with cordiality. An arc slogan around the emoji adds detail to the packaging, aiming to enhance the expression through layering and to convey a positive attitude towards life. The back of the packaging features illustrations of the products’ cooking steps.

Red Dot