Freeze-dried Coffee

Yuanshang

Yuanshang coffee appeals to a young target audience and expresses this with packaging that sends a strong visual signal. Based on the five Chinese elements of metal, wood, water, fire and earth, the different colours and graphic symbols differentiate the various coffee varieties. In this way, the cultural reference to a local brand is combined with a universal, minimalist design concept. While the smaller tins are easy to transport and use as presents, the larger containers can serve as storage accessories after use.

Statement by the Jury

A design tailored to the target audience with a high recognition factor makes the packaging of Yuanshang Coffee stand out.

Red Dot

Credits

Manufacturer:

Zhejiang Chenhe Health Industry Co., Ltd., Huzhou, China
Design:

Shanghai Yuanshang Culture Communication Co., Ltd., Ziyao Xiong, Shanghai, China

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