YugSig BonNeung means “Born to love meat” and is the name of a brand which produces ready meals containing meat for one-person households. The expressive design of the packaging, which shows a vibrant colour scheme, catches the eye of consumers. On the lower part, it shows a picture of the respective product, sizzling on a barbecue. The upper part features a kitschy-looking illustration of a person staring at the product image, also aimed at directing the focus onto the food. The bold font is enhanced by a black line to yield an intense impression.