The development company Zeestad is a partnership between the municipality of Den Helder, the province of Noord Holland, and two ministries. The task was to produce a small-scale annual report for 2015 as an inspiring and attractively printed document to be handed out. The essence of the concept is to make the seemingly invisible visible. This objective was translated into the concept “behind the scenes of the making of” and designed as a theatre performance, announced with a poster and the story revealed with real theatre curtains. Thus, the annual report provides a special glimpse behind the scenes.
Credits
Client:
Zeestad, Den Helder, Netherlands
Design:
52 graden noorderbreedte, Amsterdam, Netherlands
Text:
Esther den Hertog, Noordwijkerhout, Netherlands
Photography:
Bertil van Beek, Den Helder, Netherlands
Printing:
Stephan Wassenaar, Station Drukwerk, Katwijk, Netherlands