Red Dot Design Award

Zeitgeist Automatik

Zeitgeist Automatik | Red Dot Design Award

Back Download

The Zeitgeist Automatik is accurately engineered, having a Swiss mechanical movement with decorated rotor, a screwed glass case back, details in ­Super-LumiNova and use of sapphire glass. The design reflects typical style elements of Berlin’s urban character: for the dial, the typography of the Berlin street signs was used, the crown is set in the only 10 mm thick housing and is formed to resemble the iconic World Clock located in the public square of Alexanderplatz. The minutes are shown on the outside, the hours in the centre of the face.

Statement by the Jury

The Zeitgeist Automatik convinces with the combination of exclusivity and sturdiness as well as a successful integration of Berlin style elements.

Red Dot Design Award