Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Corporate Design

Zone Eight

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The corporate design “Zone Eight” centres on representing the idea that design is as infinite as the universe, thus it places a horizontally flipped infinity symbol centre stage. The design is based on the idea that university graduates are like meteorites, floating in the universe looking for self-fulfilment. However, whereas meteorites gradually congeal into crystals with the passage of time, the graduates here display various talents and capabilities in different walks of life.

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