Beverage Packaging

Zore Zalo

Zore Zalo is a grape-based alcoholic aperitif, containing approximately 43 per cent alcohol per volume. The objective was to create packaging that clearly illustrates the aperitif’s character and highlights its peculiarity. The name comes from the Cretan dialect and means “difficult step”, reflecting the elaborate and handcrafted way in which Zore Zalo is produced exclusively on the island of Crete. The packaging design aims to express, in a minimalistic way, these product features and particu- larly the full flavour and purity, which result from its organic production, thus vividly highlighting its bold, masculine character.

Red Dot

Credits

Account Management:

Effie Komninou
Client:

Zore Zalo, Heraklion, Greece
Design:

busybuilding, Athens, Greece
Printing:

Paris Orfanos, La Petite Jumelle, Athens, Greece (Box), George Kouvelas, KOUVELAS S.A., Athens, Greece (Bottle)
Production Supervision:

Akis Kantartzis
Copywriting:

Sissy Caravia
Creative Direction/Art Direction:

Dimitris Gkazis