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Even though digital solutions play a major role at Bruketa&Žinić&Grey, the agency continues to shine with sensational analogue implementations. Pushing the boundaries of what is technically feasible, manifesting intelligent storytelling, and thus creating value is celebrated here – as in the book series for the pasta manufacturer Marodi, which moreover preserves cultural heritage.
Red Dot about Bruketa&Žinić&Grey
Tactile interaction with a physical object can evoke emotions, build deeper connections and enhance memory.
Nikola Žinić
The book series developed for Marodi helps preserve the culture of Croatian folk songs. With a design typical of the brand, each of the books contains not only lyrics, but also a pack of noodles with the letters of a traditional song.
The elegant and minimalist bottle label emphasises the meticulous process used in the production of the olive oil. To obtain the product in its highest-quality form, hand-picked olives are pressed on the very same day.
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