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Lippincott is a global consulting company for brands, marketing and customer experiences. Since 1943, the agency has been assisting clients from various industries in realigning, developing and transforming their brands. As part of the Oliver Wyman Group, Lippincott combines profound market expertise with the strategic precision of a management consultancy and many years of experience in design, creativity and technology.
Red Dot about Lippincott
We create, grow and transform brands to inspire people.
Michael Guerin
The new Bombardier logo, “Bombardier Mach”, shows the stylised silhouette of an aircraft breaking the sound barrier. The image symbolises the company’s innovative spirit whilst also referencing its traditional Learjet brand.
Bombardier’s new brand identity is based on a new logo, which shows the silhouette of an aircraft breaking the sound barrier. The visual expression was adapted for use in all communication channels, as well as on the aircrafts’ livery, creating a high degree of recognisability.
