Microsoft Brand Team
Meaningfully Designing Inclusivity
Microsoft Brand Studio is a team of brand professionals with deep expertise in strategy, creative expression and craft. They are champions of brand transformation and brand experiences, creating relevance and desire for the Microsoft brand and its products, while pursuing the mission of building the leading brand in AI.
Red Dot about Microsoft
While many tried to stop Pride, we empowered people to make more of it.
Facts and figures
228k
Employees as of 202426
Distinctions in the Red Dot Award1975
Year of foundationAwarded projects 2024
Make Your Holiday a Masterpiece
“Make Your Holiday a Masterpiece” was initiated to overcome misgivings about artificial intelligence. The campaign emphasises the potential of the new technology to help people develop their own creativity and share their stories.
Make Pride
Microsoft launched the high-profile “Make Pride” campaign in 2023 to strengthen the LGBTQIA+ community. In this context, the company invited people worldwide to share and make more Pride using the colourful, open-source design assets.
Global Talent Expression – Because Impact Matters
For the recruitment of new staff, a visually catchy design was developed that emphasises the values and culture of Microsoft. The focus is on social issues and the individual’s potential as a future employee.
Awarded projects since 2011
Ergonomic Mouse
Red Dot 2020
Ergonomic Keyboard
Red Dot 2020
Computer
Red Dot 2018
Red Dot 2018
Earbuds
Red Dot 2020
Controller
Red Dot 2021
Three-in-One Notebook
Red Dot 2016
Tastatur
Red Dot 2015
Tastatur
Red Dot 2015
Red Dot: Best of the Best 2016
Augmented Reality Headset
Red Dot: Best of the Best 2016
Game Console
Red Dot 2014
Computer Keyboard
Red Dot 2011
Computer Mouse
Red Dot: Best of the Best 2011
Film & Animation
Red Dot 2023
Interface & User Experience Design
Red Dot 2017
Online
Red Dot: Best of the Best 2021
Interface Design
Red Dot: Best of the Best 2014
interface design
Red Dot 2011
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