Youngyoon Joo

Design with character

Youngyoon Joo is a Seoul-based designer specialising in brand creation and character IP development. With an MFA in Visual Communication Design from Hongik University Graduate School of Industrial Arts, he uses strategic branding to create meaningful user experiences. His illustrations and characters explore the facets of warmth and cuteness, expanding his repertoire beyond pure brand design.

About Youngyoon Joo

Honest, timeless design.

A brand is a person.

Awarded in

Awarded projects 2025

Hangang River Park

A consistent brand identity with pictograms and signposts was created for Hangang River Park in Seoul. The stylised design picks up on geographical features of the riverside park and draws a connection between the city and nature.

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