Designers and Agencies of the year 2024
The winners of the Red Dot Award: Brands & Communication Design 2024 have stood out from the crowd thanks to their…
Total Design
The brand maker
Total Design is a multidisciplinary creative agency known for its innovative and holistic approach to solving complex design challenges. With a rich history from the 1960s, it has built a reputation for integrating the disciplines branding, communications, and technology to create global cohesive, and impactful solutions for clients.
Total Design’s emphasis on collaboration and user-centered design sets the agency apart as pioneers in the design industry.
Red Dot about Total Design
We assist visionary brands in their development and growth.
Total Design
Facts and figures
Winning projects 2023
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TÜV NORD GROUP – Inspired by Knowledge
The TÜV NORD GROUP has stood for trust and safety for more than 150 years. With its strategic orientation towards growing closer together as a group, a new, uniform visual identity was developed. Digital and modern. Bold yet appealing. Technical, and at the same time human.
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AFS – We help money improve the world
Für den Finanzdienstleister AFS entstand eine selbstbewusste neue visuelle Identität in einem fließenden Stil. Das Logo wurde modernisiert und viel beweglicher gestaltet – dies soll Assoziationen zu Geldflüssen wecken. Die Farbgebung ist frisch und kraftvoll gehalten.
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HEMA – Made with love
Im Zuge einer strategischen Neuausrichtung wurde für HEMA ein Rebranding entwickelt, in dem sich der fröhliche Charakter des Unternehmens wiederfindet. Das rote Logo bildet die Grundlage der Identität, die weitere Farbpalette besteht nur aus Farben, die positive Gefühle vermitteln sollen.
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