Red Dot Gala at the Berlin Konzerthaus
Red Dot Award: Brands & Communication Design 2023
Tseng-Tou Design
Strengthening market position
Founded in 2015, Tseng-Tou Design is a Taiwanese design agency that takes the approach of thinking beyond individual project design. The team considers the respective client's brand as a whole and evaluates it from a market perspective to not only establish a brand identity, but also increase sales through design. To this end, Tseng-Tou Design works closely with customers from the concept phase through to implementation – always with the aim of keeping sight of the client's individual market position and strengthening it.
Red Dot about Tseng-Tou Design
The market can be compared to a volleyball game: As a player for brands, we place the ball in an ideal position to get it perfectly into the goal.
Tseng-Tou Design
Facts and figures
Winning projects 2023
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Doggy Willie Pet Food
DoggyWillie ist eine Tiernahrungsmarke mit Fokus auf Umweltschutz. Dies spiegelt sich im Packaging der Produkte wider, das aus umweltfreundlichem Papier besteht. Darüber hinaus gibt es auf der Verpackung keinen Abdruck von Fotos des Inhalts: Dieser ist durch ein Cut-out in Form des Maskottchens zu erblicken.
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BadCats Pet Food
The packaging of BadCats cat food alludes to the dominant personalities of cats by depicting them with dinosaur scales. The collage-style illustrations highlight the various ingredients and flavours of the food.
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