„Ugly produce“ design team

Fung-Wei Yang, Huan Yu Xu, Szu-Hsuan Chen, Bo-Jun Chen, Liang Hui Chen

Identifying problems

Under the leadership of Creative Director Chen Liang Hui, the "Ugly produce" design team at Keelung Er Xing Senior High School follows the principle that effective communication and interaction between the project and the recipient are best achieved by combining the creative strengths of individual members, taking into account their different perspectives. The team's mission is to identify everyday problems and offer innovative solutions that enable clients to raise their awareness for these problems.

Red Dot about the „Ugly produce“ design team (Keelung Er Xing Senior High School)

We believe that our team's creative efforts can enrich and improve many aspects of everyday life by touching people emotionally through our work.

„Ugly produce“ design team (Keelung Er Xing Senior High School)

Awarded in

Brand Design

Winning project 2023

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Ugly Produce

Das Brand Design „Ugly produce“ rückt Lebensmittel in den Vordergrund, die sich aufgrund von Macken und sonstigen Schönheitsfehlern nicht verkaufen lassen und somit verschwendet werden würden. Die Illustrationen heben die Qualitäten der „unattraktiven“ Lebensmittel hervor.

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