
Winners profile
Established in 2021, the User Experience Center of the Midea Building Technology Institute consists of a team of 19 individuals with various areas of expertise and specialisation ranging from UI and UX design to brand and project management. The different perspectives of the individual members enable the team to find unique design solutions and drive efficient digitalisation processes. In general, the team applies the principles of order, openness and sustainability in everything it does.
Red Dot about User Experience Center of Midea
We believe that collaboration, innovation and continuous improvement enable more positive change for communities and the world.
User Experience Center of Midea