Red Dot Award: Design Concept

Winners’ Benefits

For this year on, Red Dot Award: Design Concept will be offering the winners marketing campaign for all winning ideas, visions, prototypes and projects free from fees.

Reasons to Win

Companies

Companies

Increase brand value

The Red Dot is a recognised international seal for excellence in design innovation. Winning a Red Dot is a highly effective way to communicate of your design and innovation leadership, enhancing mindshare and increasing your brand value to the world.

Efficient design management

A Red Dot Award is an independent endorsement of design excellence and an indicator of success, you will be leveraging on an independent group of experts to provide unbiased evaluation of your new concepts or innovations. Leverage on your Red Dot Award to determine which concepts would give the better return on investment.

Gain media attention

With a long illustrious reputation as the authority on good design, Red Dot often serves as the media's reference for features on the latest design trends and noteworthy companies. Winning a Red Dot Award gives the company an strong advantage in attracting media attention.

Rank at the top

The Red Dot Design Ranking for design concepts records wins over 5 years to compute the rank for the top most  innovative companies of the year. Being ranked communicates your consistent outstanding accomplishment in design, gaining recognition beyond winning just a single award. It is a powerful message to your stakeholders on the design team’s excellent work and achievement.

Design Studios

Design Studios

Emerge from the shadows of your client

Designing for clients often mean that your name is not known. Many outstanding design studios continue to live in the shadow of successful clients.  Winning a Red Dot would provide credit, highlight your existence, widening your client base. A Red Dot is an international seal for excellence in design innovation. It communicates to the world and potential clients your design and innovation leadership, enhancing mindshare and increasing brand value.

Gain media attention

With a long illustrious reputation as the authority on good design, Red Dot often serves as the media's reference for features on the latest design trends and noteworthy companies. Winning a Red Dot Award gives your studio a strong advantage in attracting media attention.

Rank at the top

The Red Dot Design Ranking for design concepts records wins over 5 years to compute the rank for the top most  innovative design studios of the year. Being ranked communicates your consistent outstanding accomplishment in design, gaining recognition beyond winning just a single award. The ranking clearly communicates to potential clients of your standing amongst your competitors, influencing client’s choice of design studios to collaborate with.

Universities

Universities

Communicate your excellent curriculum

The Red Dot is a recognised international seal for design excellence. Winning a Red Dot with the design research of your faculty or students highlight these excellent works to the world, and attest to the excellent curriculum of the institution.

Credible publication of research

Winning a Red Dot entitles the design research to be published in a credible and respected medium. Winning design concepts are published in the annual yearbook, an iPad Apple app, an exhibition at the Red Dot Design Museum Singapore, online exhibition on the award’s website and travelling exhibitions. The combined reach of all these platforms reach out to more an audience of than 250,000 over a year.

Gain media attention

With a long illustrious reputation as the authority on good design, Red Dot often serves as the media's reference for features on the latest design trends and noteworthy companies.  Winning a Red Dot gives the university, faculty and students a strong advantage in attracting media attention.

Rank at the top

The Red Dot Design Ranking for design concepts records wins over 5 years to compute the rank for the top universities from two regions, Europe and the Americas and the Asia Pacific. Being ranked communicates your consistent outstanding accomplishments in providing a strong foundation for future designers.

Designers

Designers

Win at the highest level

This is the only award that evaluate the submitted entries purely on its design merit and not by who submitted the entries.  As a designer, whether you are already practicing or still a student, when you win, you win at the highest level.  You share the same accolades as established companies and reputable design studios.

Advance your career

The Red Dot Award is a recognised  international seal for good design. For 60 years, it was pursued by companies and design studios as a credible endorsement of their design excellence. Companies and studios knows and respect this seal for excellent design. Therefore, winning a Red Dot gives you an advantage in your strive for a better career with these companies and studios.

Gain media attention

With a long illustrious reputation as the authority on good design, Red Dot often serves as the media's reference for features on the latest design trends and noteworthy companies.  Winning a Red Dot Award gives you a strong advantage in attracting media attention.

Winner services

If your works are awarded, winners receive the winner’s label, certificates, and invitation to the awarding ceremony where Red Dot and Red Dot: Best of the Best awardees will be presented on stage. The winning design concept will be published in the yearbook, exhibited at Red Dot website’s online exhibition and at the Red Dot Design Museum Singapore. There are no winner services fees charged.

Winner services that are provided free:

Design works awarded Red Dot: Best of the Best

Design works awarded Red Dot: Best of the Best

  • 1 Red Dot trophy;
  • 1 certificate;
  • At least a full page entry of the winning design concept in Red Dot Design Concept Yearbook;
  • Full page entry of the designer(s) of the winning design concept in Red Dot Design Concept Yearbook;
  • 1 copy of the 2020 Red Dot Design Concept Yearbook;
  • At least 1 seat at the awarding ceremony in Singapore;
  • Winning work is exhibited in the Red Dot Design Museum Singapore for at least 4 weeks;
  • Year-long exhibition in Red Dot Online; and
  • Use of Red Dot: Best of the Best labels for life-cycle of the winning design as a concept.
Design works awarded a Red Dot

Design works awarded a Red Dot

  • 1 certificate; 
  • At least a half page entry of the winning design concept in Red Dot Design Concept Yearbook;
  • 1 copy of the 2020 Red Dot Design Concept Yearbook;
  • At least 1 seat at the awarding ceremony in Singapore;
  • Winning work is exhibited in the Red Dot Design Museum Singapore for at least 4 weeks;
  • At least 1 year exhibition in Red Dot Online; and
  • Use of Red Dot labels for life-cycle of the winning design as a concept.
Design works receiving an Honourable Mention

Design works receiving an Honourable Mention

  • 1 certificate; 
  • A half page entry of the winning design concept in Red Dot Design Concept Yearbook;
  • 1 copy of the 2020 Red Dot Design Concept Yearbook;
  • At least 1 seat at the awarding ceremony in Singapore;
  • Winning work is exhibited in the Red Dot Design Museum Singapore for at least 4 weeks;
  • At least 1 year exhibition in Red Dot Online; and
  • Use of Honourable Mention labels for life-cycle of the winning design as a concept.

Online Exhibition

The Red Dot Online portal is one of the world’s most important design portals. With regular news on exciting trends, up-to-date reports on specialist congresses and interviews with well-known designers from all over the globe, Red Dot Online has in recent years become one of the most important design research portals for business, the media and the entire design industry. The online exhibition for the Red Dot Award: Design Concept receives over 1 million page views a year.

Winners of the Red Dot Design Award have the exclusive possibility of presenting their products to the public for at least a year as part of a large online exhibition. By interweaving content in a multi-faceted manner, special focus is placed on the winners of the competition.

Click here to view the exhibition.

Use of Red Dot label

Certificate

During the award ceremony, the laureates receive their personal certificate as official proof of their excellent performance. A photo shoot puts the proud winners and their Red Dot Certificate in the limelight.

Red Dot Trophy

At the Awarding Ceremony in Singapore, Red Dot: Best of the Best winners receive the Red Dot Trophy on stage. The top accolade for the award, the Red Dot: Luminary will only be announced during the Awarding Ceremony. Winning designers of this top accolade receives the exclusive Red Dot: Luminary Trophy in front of an international audience.

Red Dot on Tour

Prizewinning designs are regularly presented and introduced to a wide public in major cities of the world. These cities so far include Dubai, Tokyo, Sydney, Seoul, Moscow, Beijing, Shenzhen and Xiamen.

Participation in these worldwide exhibitions will provide opportunities to maintain a global presence, initiate discussions, and establish international contacts.

Museum Exhibition

Red Dot Design Yearbook

PR & Press

Winning the Red Dot marks the beginning of an effective campaign that brands the winners with media attention. As part of the international Red Dot community, the doors are opened to a global network of media opportunities. As an official point of contact for journalists, Red Dot guarantees competent PR work and the continuous presence of the Red Dot Design Award and its winners in national and international media. Press releases to the daily press and to the specialists and general press ensure maximum international visibility.

Media cooperations, such as those with Yanko Design, Indesign Live, Curve magazine, design42day, 90+10 and SHIFT give the competition and its winners maximum coverage. They also provide the perfect opportunity for high-impact and target group-related advertisements.