Red Dot: Design Team of the Year 2021

Studio F. A. Porsche

Studio F. A. Porsche has been awarded the honorary title “Red Dot: Design Team of the Year 2021”. Professor Ferdinand Alexander Porsche always maintained, “Good design must be honest”. He created the legendary Porsche 911 and founded the design studio in 1972. The studio’s managing director, Roland Heiler, and his team adhere to his philosophy to this day. Using authentic materials, they design well thought-out, functional and durable products with a puristic aesthetic. By combining a traditional design approach with ambitious innovations, they become real items of luxury.

The creations could not be more different in genre. As the in-house design team of the Porsche Design brand, the designers produce captivating, high-end products ranging from watches to sunglasses, luggage to leather goods. With offices in Zell am See, Berlin and Ludwigsburg, Los Angeles and Shanghai, the design studio also works for international clients, which leads to the creation of top-end consumer goods, household appliances and industrial products in collaboration with Elan, KEF, LaCie, Morita and Panasonic, to name but a few. The jury of the Red Dot Award: Product Design honoured Studio F. A. Porsche’s performance several times.   

“Authentic materials are an important point of our design philosophy, because they go hand in hand with the idea of designing long-lasting products or – as F. A. Porsche called it – developing life companions.”

Roland Heiler, Managing Director Studio F. A. Porsche