TV Commercials

13th Street Reload 2011 Image Campaign

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The new core message of 13th Street, a TV channel for thrillers and crime, is “anticipation”, meaning an anticipation of danger or an experiencing of tension through subtle hints and allusions. These TV commercials were designed to transmit such image campaign messages by using a dramaturgy that puts viewers into immediate situations of danger. The camera navigation turns the viewer into a voyeur directly on site, directly conveying the dangers to be found on 13th Street. The commercials were broadcast on television, in cinemas and via the Internet.

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