On-Air & Web Campaign

2014 FIFA World Cup on ZDF

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The on-air and Web campaign for the 2014 FIFA World Cup by the German public-service television broadcaster ZDF aimed to portray the Brazilian joy of life and the way that soccer is celebrated there. With the motto “the great art of football”, the TV advertisement combines the art of Brazilian football with the fine arts. It is inspired by pointillism, reinterpreting the painting technique in a contemporary way. The idea of individual football fans is infectious, developing into a major event celebrating the art of football through the course of the advertisement. The campaign includes a trailer, an intro, three jingles, a promo ad, a lower third and a website.

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