42dot aims to optimise the process of moving people and goods by creating a centralised infrastructure for autonomous and frictionless transportation services. The name 42dot derives from the character encoding standard ASCII, whose 42nd sign – an asterisk (*) expressed as a dot – means “everything”. It serves as a key visual in the corporate design. Core keywords such as “Everything & Everywhere”, “Innovative & Frictionless” and “Limitless & Leading” have all led to the brand essence of “Infinite Mobility”.
Credits
Client:
42dot, Seoul, South Korea
Design:
HuskyFox Inc., Seoul, South Korea
Project Team:
42dot: Chang Song
Dongho Kim
Young Eun An
Jungseop Kim
Beumky Hong
Seunghyun Ryu