Client: AUDI AG, Ingolstadt
Recruiting Film Project
60 seconds be.yond
The idea and implementation for this special project came from within the agency: to portrait the employees, their stories and what connects them with the agency in highly aesthetic, 60-second-long films. A heartfelt, congenial offer to identify with the people of Martin et Karczinski – and to apply for one of the agency’s open positions. These employer-branding films are at the heart of a recruitment campaign in search of highly competent staff. They were placed across the Internet as a growth hacking campaign and achieved very positive reactions, both among the portrayed employees and from outside the agency.
Credits
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Art Direction/Concept:Jana-Helena Durchleuchter
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Camera:Alex Förderer, Munich, Germany
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Chief Executive Officer:Peter Martin, Ancilla Martin
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Client:Martin et Karczinski GmbH, Munich, Germany
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Design:Martin et Karczinski GmbH, Munich, Germany
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Concept/Project Management:Nina-May Berger
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Film Direction/Photography:Daniel Sommer, Munich, Germany
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Film Editing:Maximilian Neumeier, Munich, Germany
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