Client: Hochschule Niederrhein / University of Applied Sciences
smart – Shock
Statement by the Jury
This advertising video stays entertaining even after watching it repeatedly. The story, the direction, the actors, the acting and the sound – all aspects are implemented perfectly. At the same time, the video also pointedly communicates the unique selling proposition of the smart forfour in an extremely funny yet brief manner. “Shock” brings everything together to reach the target group and create a memorable impression.
-
Agency Producer:Silke Rochow
-
Camera:Thomas Kürzel
-
Chief Creative Officer:Wolfgang Schneider
-
Executive Creative Direction:Michael Schachtner, Jan Harbeck
-
Chief Production Officer:Steffen Gentis
-
Art Direction:Angelo Maia
-
Film Direction:Calle Astrand
-
Film Production:Anorak, Berlin
-
Creative Direction/Copywriting:David Missing, Ricardo Wolff
-
Creative Managing Direction:Jan Harbeck, Ton Hollander
-
Design:BBDO Berlin
-
Client:Daimler AG, smart, Böblingen
-
Account Management:Jan Hendrik Oelckers, Joris Jonker, _Lindsay Jönsson
-
Post-Production:Slaughterhouse, Berlin