Pulski Filmski Festival (Pula Film Festival) is one of the oldest in the world and takes place every year. Its newly developed visual identity is based on the number 66 to harness its symbolic power for the tradition of the festival. In the new logo, the numbers are modified to look like eyes watching the observer. The heavily contorted eyebrows give the symbol a comic-like effect. The reduced geometry of the design also offers various possibilities for the use which conjure up associations with film reels, the footprint of the amphitheater in Pula, emoticons, peepholes or exclamation marks.