Corporate Design

A Brand You Can Feel

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The Canadian National Institute for the Blind (CNIB) has been supporting the visually impaired for over a hundred years. This support is as much about aiding people with sight loss as it is about bridging the gap between sighted and visually impaired communities. It was thus vital that the new corporate design be truly inclusive and equally meaningful to both groups. The solution was a brand identity that is not designed to be seen but relies on tactile properties – a texture that tells the story of the institute through touch.

Red Dot

Credits
  • Client:
    Canadian National Institute for the Blind, Toronto, Canada
  • Design:
    Zerotrillion, Amsterdam, Netherlands
  • Project Team:
    Zerotrillion: Alex Paquin (Strategic Planning) Aubrey Podolsky (Strategic Planning) Adam Fierman (Creative Direction/Concept) David Hong (Art Direction)

    Makers: Sean Stiller (Film Direction) Sarah Lasch (Production) Jess Parsons (Production) Kirsten White (Production)
A Brand You Can Feel
A Brand You Can Feel

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