Aarhus Theatre Season Programme 2017/2018

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The Aarhus Theatre Season Programme 2017/2018 communicates the theatre’s diversity and, with surprising details, urges the reader to rethink and experience the plays’ content in a new light. Unfolded, this publication has an impressive length of almost one metre, and it was handed out to all citizens in Aarhus. Its most striking design element is a custom-made typeface, which intends to frame the theatre’s soul by being dramatic, entertaining and fascinating. This typeface provides the theatre with a clear communicator that links its performances to cross-media synergies. Furthermore, the programme captivates attention with its striking colour, the neon and fluorescent pantone 811.

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