Brand Design

Ada Laboratory

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Ada laboratory is a non-profit social enterprise that focuses on IT training to provide equal access to education for everyone. The logo is derived from the capital letters of the brand name, inspired by the common binary system in programming. Based on the shape of the numbers 0 and 1 in the binary system, the rounded top of the first number and the flat bottom of the second were refined to create a unique frame for the letters. Envisioned as a symbol of equal education, the inner contour of the letter “A” was designed to evolve into the silhouettes of a man and a woman. The use of bright blue and black creates dynamic contrast.

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